100+ combined hours back every week for Maritime 22.
Maritime 22 helps shipping clients price freight deals in a high-pressure market where speed, accuracy, and timing matter. The team was losing hours to market reports, client asset preparation, internal handoffs, and HR admin spread across spreadsheets, WhatsApp, and email. We implemented systems for report generation, client asset generation, internal communication automation, HR automation, and team productivity, giving the team an unfair advantage at several decision points during the day.
The challenge
Analysts managed pricing and reporting by hand across spreadsheets and chat messages. The process was slow, easy to get wrong, and difficult to scale as the desk grew.
In a high-pressure chartering environment, delays in reports, client updates, or internal handoffs could mean missed timing when the market was moving.
Client assets, internal updates, and HR admin all sat outside a consistent system, so routine work kept pulling the team away from client-facing advisory.
How we helped
The report generation system now ingests market data, parses incoming WhatsApp messages into structured data, and runs the freight math (forward freight agreement curves and a TCE calculator) without an analyst rebuilding spreadsheets.
The system generates four scheduled market reports each trading day (morning, index, afternoon, and bunker-impact) and distributes them over email and WhatsApp as branded HTML and PDF.
The client asset generation system turns source material into reusable client-ready assets, so the team can produce updates, summaries, and supporting documents without starting from a blank page.
Internal communication automation summarizes long threads, drafts follow-ups, routes updates to the right people, and keeps bid context available without manual chasing.
HR automation handles repeatable people-ops workflows such as onboarding tasks, policy acknowledgements, document collection, and internal reminders.
A live dashboard gives founders visibility into bids, reports sent, market activity, client assets, and operational tasks in one place instead of scattered across chats.
The outcome
Maritime 22 gets an estimated 100+ combined hours back every week across reporting, client asset generation, internal communication, and HR admin, giving the team more time for client-facing advisory work.